HYVEE IS AN EMPLOYEE OWNED GROCERY CHAIN ORIGINALLY FOUNDED IN BEACONSFIELD, IOWA. I WANTED TO REDESIGN TO LOGO TO GIVE IT A MORE FAMILY FRIENDLY AND FRESH FOOD FEEL THAT I BELIEVE BETTER REPRESENTS THE COMPANY. I CHOSE A SIMPLE GREEN COLOR FOR A FRESH PRODUCE FEEL AND A CUSTOM FONT I MADE IN ADOBE ILLUSTRATOR.
